When Google first introduced the concept of Core Web Vitals in May 2020, it was a signal to the digital marketing world of the heightened importance of user experience in website design. The importance of user-friendly site design and on-page experience is a crucial component of digital marketing efforts, as effective UX design encourages optimal […]
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PPC vs. SEO: Which One Should Your Business Use?
In a perfect world, your business could use every available marketing strategy, totally fund it, and spend as much time as you need optimizing it. But in the real world, you have to pick and choose different strategies to get the results you want. If you’re like most companies, you’ve arrived at this crossroads before […]
What Hummingbird Is Saying About the Quality of Your SEO
If your website dropped in SERP rankings or lost a bit of traffic as a result of the Hummingbird update that Google implemented a month ago, you may need to clean up your SEO practices. Basically, Hummingbird shouldn’t have affected well-written, quality websites all that much. It also shouldn’t have had a major impact on […]
Google Keyword Planner
Google Keyword Planner The new keyword tool to replace the current external tool will have a few additional features that you might like. Upon landing on the Keyword Planner, you are greeted with a few options that are somewhat different than what you are used to in the Keyword Tool. Here you are presented with […]
Benefits of More Twitter Followers
Gaining those pesky followers on Twitter seems to be like a life goal for many of us. The satisfaction of having a lot of followers is just the start. There are also many benefits to your Search Engine Optimization campaign that can come along with having the following of a celebrity. Credibility By having more […]
How to Prepare for Google Reader’s Imminent Demise
Well, for some reason, Google has thrown us all through a loop once again. Google Reader is officially being shutdown as of July 1, this coming Monday. Why would they do such a thing?! No one really knows but all we can do is prepare for the death of an amazing online utility. The convenience […]
Want More Clicks from Google? Use your face with Google Authorship
This past year Google has released a few features that significantly affect how search is done. Various Penguin updates have disrupted SEO efforts across the board and done all kinds of damage to search engine rankings. Maybe you aren’t ranking number one anymore. Well, there are still ways to get more traffic even if you […]