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We’ve all made search engine optimization (SEO) mistakes. The good news, though, is you can avoid some of the most common ones by reading articles like this one. If you want smooth sailing during your SEO journey, be sure to watch out for these SEO errors that can send your search engine page rankings into […]

As part of your search engine optimization (SEO) strategy, you’ll want to choose the wisest keywords and keyword phrases. If you’re new to SEO, or haven’t been involved very long, conducting keyword research can seem overwhelming. Which words are the best? How do you know if they’re likely to work for your website? Below we’ll […]

Your website acts as a first impression, not just for human eyes, but for search engines as well. This means you have to make sure it’s aesthetically appealing on all levels, including those that involve the technical makeup of each page. Without a solid web design that keeps search engine optimization (SEO) in mind, you’re […]

Today’s analytics programs allow you to measure any and every aspect of your marketing strategy. This is good, but there’s a catch. Some metrics may be interesting to you, but they may not have anything to do with the goals you’re trying to reach. If you focus more on the metrics you want to measure […]

Unless you’ve been living under a rock for the past month, you’re well aware of the fact that Google just updated its algorithm to include mobile-friendliness as a ranking factor. If your site isn’t compatible with all devices – from smartphones to desktops to tablets – your rankings may suffer. However, simply knowing that the […]

As a beginner, SEO can seem somewhat like rocket science. However, with a can-do attitude and some time invested a beginner can easily pick up an understanding of SEO. A thorough understanding of the basics of SEO is a great place to start for beginners. What are the basics of SEO you might ask; here […]