When Google first introduced the concept of Core Web Vitals in May 2020, it was a signal to the digital marketing world of the heightened importance of user experience in website design. The importance of user-friendly site design and on-page experience is a crucial component of digital marketing efforts, as effective UX design encourages optimal […]
7 SEO Mistakes to Avoid
We’ve all made search engine optimization (SEO) mistakes. The good news, though, is you can avoid some of the most common ones by reading articles like this one. If you want smooth sailing during your SEO journey, be sure to watch out for these SEO errors that can send your search engine page rankings into […]
How to Choose the Best Keywords for Your SEO Strategy FAQs
As part of your search engine optimization (SEO) strategy, you’ll want to choose the wisest keywords and keyword phrases. If you’re new to SEO, or haven’t been involved very long, conducting keyword research can seem overwhelming. Which words are the best? How do you know if they’re likely to work for your website? Below we’ll […]
How Web Design Affects Your SEO
Your website acts as a first impression, not just for human eyes, but for search engines as well. This means you have to make sure it’s aesthetically appealing on all levels, including those that involve the technical makeup of each page. Without a solid web design that keeps search engine optimization (SEO) in mind, you’re […]
The 4 Most Important Metrics for Search Engine Optimization
Today’s analytics programs allow you to measure any and every aspect of your marketing strategy. This is good, but there’s a catch. Some metrics may be interesting to you, but they may not have anything to do with the goals you’re trying to reach. If you focus more on the metrics you want to measure […]
PPC vs. SEO: Which One Should Your Business Use?
In a perfect world, your business could use every available marketing strategy, totally fund it, and spend as much time as you need optimizing it. But in the real world, you have to pick and choose different strategies to get the results you want. If you’re like most companies, you’ve arrived at this crossroads before […]
What Google’s New Mobile Update Means for SEO
Unless you’ve been living under a rock for the past month, you’re well aware of the fact that Google just updated its algorithm to include mobile-friendliness as a ranking factor. If your site isn’t compatible with all devices – from smartphones to desktops to tablets – your rankings may suffer. However, simply knowing that the […]
Beginner’s Basics to SEO
As a beginner, SEO can seem somewhat like rocket science. However, with a can-do attitude and some time invested a beginner can easily pick up an understanding of SEO. A thorough understanding of the basics of SEO is a great place to start for beginners. What are the basics of SEO you might ask; here […]
What Hummingbird Is Saying About the Quality of Your SEO
If your website dropped in SERP rankings or lost a bit of traffic as a result of the Hummingbird update that Google implemented a month ago, you may need to clean up your SEO practices. Basically, Hummingbird shouldn’t have affected well-written, quality websites all that much. It also shouldn’t have had a major impact on […]